Wonderman Music Video

Wonderman Music Video 

Original Release Date: March 7th, 1994

When I first started Hedgehogs Can't Swim oh so many years ago, my high-minded aspirations and primary goal were to create a deep exploration of fandom, to figure out why so many people were so obsessed with a little blue hedgehog that ran fast. My secondary goal was to simply gawk at the weirdest fucking corners of this franchise. Maybe that's the reason why "Sonic" fascinates so many. Once you start digging down this rabbit hole, you never stop uncovering bizarre new treasures. Early on, I wanted to start a monthly feature entitled "Weird Sonic Things." The idea was to take a deep dive into the most random-ass content the blue hedgehog has found himself in. Topics ranged from Russian game shows to cameos in Arnold Schwarzenegger movies and strangely prevalent Christian themed fan art. I will hopefully still write about some of these topics eventually but the day-to-day work of writing regular updates has been hard enough for me to maintain that side-projects simply have never materialized. 

However, my latest quest to watch and write my way through miscellaneous visual "Sonic" media has finally brought me to something I've been wanting to talk about for years. One of the first topics I chose when assembling my list of Weird Sonic Things I wanted to talk about. Readers, I implore you... Do you know who Right Said Fred is?

If you are around the same age as me, the answer is almost unquestionably yes. Those born in that sweet spot to be old enough to pay attention to pop culture in the early nineties but not old enough to have real things to worry about will know this English vaguely-electronic pop trio was inescapable for a short while around 1991 and 1992. Not because they were a culture defining talent that had a string of iconic hit songs before their flame was snuffed out early from burning so brightly. No, Right Said Fred scored a stupid novelty hit that essentially became the Harlem Shake of the early nineties. "I'm Too Sexy," an obnoxiously self-aware ode to the preening narcissism of gym culture, was basically an internet meme before internet memes existed. In the pre-online days, dumb gags like this had much longer shelf lives which means the culture at large had plenty of chances to run the joke into the ground. It was referenced everywhere. Overwhelming ubiquity like that would drain the humor and appeal out of anything, no matter the quality. "I'm Too Sexy" does have an insanely catchy melody. Fred Fairbass' monotone vocals do have a weirdly hypnotic quality to them, further supported by the repetitive chant-like structure of the chorus. You could also make the case that Right Said Fred were pioneers, being openly queer performers during a less open time, making a monster hit out of a campy celebration of LGBT+ culture. 

On the other hand, the joke of "Teehee, some guys are really into themselves, yaknowhatImean?" is clever only so many times. The song itself is droning and repetitive, which was only intensified by how inescapable it was for so long. A lot of people also didn't get the joke, taking the song at face value and assuming it was an unironic ode to these bald, buff guys' egos. I suppose the point I'm making is, in isolation, "I'm Too Sexy" by Right Said Fred is a perfectly cromulent dumb pop song, worth a chuckle or two. As a widespread Song of the Summer super hit, however, the joke very quickly wore out its welcome. I was four in 1992 and I recall being bored of hearing this thing. 

Why am I talking about this? What does any of this dumbass shit have to do with Sonic the Hedgehog? Well, my friends, come closer and listen intently because now the fun truly starts. Here in the U.S., we had the good sense to dismiss Right Said Fred after one chart-topping hit. "I'm Too Sexy" had a powerful sway on people's imagination but the American public still recognized it as a stupid one-off joke, having no interest in learning any more about these muscly lads from London. In this country, Right Said Fred are the one hit wonder-iest of one hit wonders, never allowed anywhere near the Hot 100 after their sole fluke pop culture phenomena. In their home country, however, the record buying populace put up with these goofballs for a few more songs. "I'm Too Sexy" isn't even technically their biggest hit in the U.K., that honor belonging to whatever the hell this is. But, yes, there was indeed a valid attempt down England's way to make what amounted to a joke band into regular hitmakers. And what better way to extend the life span of one inexplicable pop culture fad then by tying it onto another weird thing that was, briefly, extremely popular around the same time? 

In England, the marketing for Sega's Mega-Drive leaned harder on edgy, juvenile posturing than the Genesis' ads did over here. Such as in the infamous masturbation themed Game Gear ads. While Sonic himself never cracked any jokes about playin' wit y'ur todger, the U.K. version of the hedgehog did carry that distinctly English brand of stiff-upper-lip attitude and campy humor. In the United States, associating a kid-brand like "Sonic" – designed to appeal to the playground version of coolness as much as possible – with the smirking, self-aware humor of the "I'm Too Sexy" guys would have been unthinkable. Sonic doesn't wear a shirt because he's too sexy for it. Sonic doesn't know what sex is! By 1994, when "Sonic the Hedgehog 3" was coming out, Right Said Fred would have been perceived by the hip youths as totally washed-up, clinically uncool has-beens anyway. We were all about the alternative nation and the gangsta rap by that point, baby! But in the U.K., a mash-up of these two nineties relics that had absolutely nothing to do with each other made, perhaps, a little more sense. At least to some galaxy-brained marketing execs. 

Which, finally, brings me to today's topic. If you haven't heard it before, prepare yourselves. May I introduce you to "Wonderman?" No, not everyone's eleventh favorite Avenger. I'm talking about the 1994 hot single from Right Said Fred, off their second album "Sex and Travel," that was chosen to be a promotional single for the U.K. release of "Sonic the Hedgehog 3." Wikipedia goes so far as to describe it as "a song about Sonic the Hedgehog." Really?! Let's investigate further...

First off, no, Wikipedia is lying to you. "Wonderman" is not about Sonic. At least, not the original version. This utterly forgotten dance ditty actually exists in at least two variations. The "Sex and Travel" version is not dissimilar to Right Said Fred's biggest hit. Instead of being an ironic ode to one's own sexiness, written from the perspective of a self-absorbed gym rat, "Wonderman" has the singer looking outward at somehow who actually lives up to such rhapsodizing praise. The titular entity is described as having "deltoids for days," a perfect tan and being at least six feet tall. Despite being "the naked treat in magazines," this Wonderman isn't only a slice of primo beefcake. He has striking eyes, a movie star smile. Moreover, his values match his perfect appearance. He's got new age beliefs, understands that sharing is caring, protects the Earth and opens his heart to black, white, and uh "yellow" humans. In other words, "Wonderman" is a song describing a perfect man, a Nietzschean ubermensch that is both a sculpted specimen and an upstanding individual ready to help the world. 

It's hard to say if Fairbass is describing this wonder man from a point of lust or aspiration, whether he wants to become him or come in him. Either way, these lyrics clearly do not describe our favorite little blue guy. Sonic does love the Earth but his deltoids are not exactly noteworthy. His tan is not appreciated. He's not six feet tall. (Though neither is Tom Cruise, also name-dropped in these lyrics.) I guess he technically is naked but I don't think Electronic Gaming Monthly was the magazine this song is talking about... I have no doubt that many a person feels Sega's mascot as insanely desirable. However, I doubt that was on the minds of Sega of England's marketing execs. Finding myself writing about another extremely obscure corner of pop culture, there are no sources anywhere for why this song was chosen to promote "Sonic 3." We can only speculate on how this came to be. 

If you listen to the album mix of the song, you can almost see the link. The jazzy trumpets that open the song, especially the cute swaying melody they do, do sound like something you'd hear on the Sega Genesis. While the Vogue-able dance beats are not all that Genesis-like, there is an occasional synth wiggle that sounds suitable. The single line about being "a friend of the Earth" certainly aligns with the early "Sonic" media's environmental subtext. However, one suspects that the song was simply chosen to associate the blast processing of the Mega-Drive's newest blockbuster with a source of wonderment and astonishment. Sonic's entire thing, at the time, was being cooler than cool. Perhaps this speedy little rodent could be your Wonderman, Right Said Fred? That's how I imagine it went away. 

As cheeky as the U.K. marketing for Sega products could get, someone obviously realized these lyrics were a little inappropriate for this chosen subject. Credit to the Fairbass bros, their engineers, producers, and everyone else, they completely reworked the song. The beat is a little faster. The jazzy trumpets are gone, replaced with ramping synth sparkles and edgier dance grooves. One assumes this was done to invoke Sonic's speed. Springy sproing noises are inserted throughout, clearly an attempt to bring the pinball-like action of the game to mind. The result makes the song sound more like a gay club dance track though, especially once a falsetto scatting that seems right out of a drag show is introduced in the back half. (Naturally, there is a five minute long version ideal for dance floor revelry, if anyone ever wanted to snort poppers while thinking about Sonic the Hedgehog...)

Most notably, however, is how the lyrics were totally reworked. I don't know if the Freds were simply told to incorporate some marketing buzz words into the new song or if they were genuinely enthusiastic about the subject. Either way, the single version of "Wonderman" rather obviously is about Sonic. The titular subject is "having a blast," as in blast processing. He's "hoggin' the limelight," har har. The lyrics specifically reference Sonic's power sneakers and spin attack, while referring to a sonic boom, attitude, hipness, the color blue, Speedy Gonzalez, and being state of the art. The singers clearly understood the assignment as it were, though comparing Sonic to "an itch you'll scratch again and again" and "Fay Wray's King Kong" – not Jessica Lang or Linda Miller's King Kong, we're talking the original here – I guess what I'm saying is that the song does, indeed, sell the shit out of this hedgehog... Despite the hook being more-or-less unchanged. You'd think, at some point in production, someone would've pointed out that Sonic isn't a Wonderman. He's a hedgehog! But I guess that didn't flow as well. I do like the refrain of comparing our hero to lightning and thunder that is added to the chorus.

As a song, I would rate either version of "Wonderman" as a passable pop ditty. The single mix is bouncier, I think, while the novelty of its topic certainly makes it more interesting than the album cut. The first time I heard "Wonderman," it didn't strike me as an especially inspired song. However, in the years since, the chorus has repeatedly worked its way into my brain at unexpected intervals. The repetition of the title and the showgirl glee the singers repeat it with certainly compel one to say the title to the melody of the song where you think about it. It is catchy, in other words, showing that Right Said Fred actually did have a talent for creating ear worms. Or at least two of them.

But you don't really care about the song, do you? No, no, if it's 1994, you understand as well as the next person that no track is going to become a hit without a music video. After all, it's my dedication to reviewing Sonic-related animation that I used as an excuse to ramble on about this fuckin' thing for two thousand words. Yes, Right Said Fred didn't merely record a song about Sonic the Hedgehog. They made a music video about him too! Let's take this masterpiece in together, shall we? 

Let's deconstruct what we've watched, shall we? Music videos are not beholden to storylines but the best ones at least have a premise of some sort. The "Wonderman" clip seems to frame itself as an interview show of some sort. Right Said Fred, playing the role of conceited and self-absorbed rock stars, are being interviewed when Steven O'Donnell – then the face of Sega of Europe's television commercials – insist it's time to interview a real big star. No, not the bald guys. The blue hedgehog! The rest of the video is set in an industrial water filtration plant, a sign informing us that this is supposedly Hydrocity Zone. The interviewer and his crew muck about, trying to catching up with Sonic while Right Said Fred prance about in fedoras and pinstripe suits, I guess coincidentally making a music video in the exact same location that night. There's other stuff, like the band's heads appearing in a blank void, a big cartoon skull flashing on screen, and plenty of random pyrotechnics. It's a nineties music video, don't think too hard about it. 

Hopefully I didn't disappoint anyone previously unfamiliar with this three minutes and forty seconds of campy joy by giving the impression that we would actually see Sonic the Hedgehog and the "I'm Too Sexy" guys jamming together. The hedgehog does appear in the video but it's via sped-up footage from the game and, yes, a blue streak speeding by. There are multiple point-of-view shots in the video from something zooming around the factory, a red graphical interface overtop the footage. It would seem this is meant to be from Sonic's perspective, making me wonder if director Paul Boyd thought he was a robot or something. Either way, our azure avenger is there. I suppose this was a somewhat clever solution around the obvious fact that a music video in 1995 didn't have the budget to portray flesh and blood humans interacting with a cartoon character. Zeroing in on how Sonic is often shot through winding chutes and tunnels, resulting in lots of footage of interconnecting pipes, was certainly an idea. Right Said Fred clearly didn't have a Michael Jackson budget here, so I'd say they made good use of the resources afforded to them. 

Funny enough, the video itself seems to acknowledge that the band singing this song was old-hat by 1994. The Fairbass brothers play themselves as clueless, drugged out rock wannabes with no substance at all. The video ends with O'Donnell burying a TV playing the interview in an open grave, referring to it as "very, very boring" right as the bald boys quote their most famous single. I don't know if this was an example of the band itself realizing their fifteen minutes were up and clowning around a bit. Or if the idea is simply to suggest that Sonic is much cooler, much more innovative, and far more interesting than the band we are watching being promoted. Though that's kind of funny too, since the "Sonic" franchise would hit the first of its many slumps not too many years after this. The saying is true: One day you're on top and, the next, you're loosing out to fucking Bug as the mascot for the Sega Saturn. 

I don't foresee Right Said Fred having a successful comeback and being the subject of a trilogy of blockbuster movies anytime soon though. "Wonderman" was not exactly a hit. It peaked at number 55 on the U.K. charts. The only other country it charted in was Belgium, where it at least got to number 50. Despite the mediocre chart performance, "Wonderman" was apparently successful enough to be included in the 27th edition of the Now That's What I Call Music compilation series. It appeared alongside such luminaries as Doop, Cappella, and Urban Cookie Collective. Yes, the Doop! Actually, "Wonderman" has the distinction of being one of the lowest charting songs to appear on a Now collection. Which is better than no distinction at all! It also shows up in the 1994 Disney movie, "Blank Check." I haven't seen that in probably thirty years but I think I'd remember if Sonic had a cameo too... 

Needless to say, singing about Sonic the Hedgehog did not raise the band's failing fortunes. The group has continued to put out songs in the years since, releasing seven albums after "Sex and Travel." They've yet to score another hit though, unless you count getting sampled by Taylor Swift and Drake. Most recently, the Fairbass boys have netted some further notoriety by participating in anti-masking and anti-lockdown protests during the COVID-19 pandemic. They are one of the faces of Not Our Future, an organization that Wikipedia describes as an "anti-climate change" activist group but whose website seems more interested in raging against the World Health Organization, "identity politics," and something they call "the Blob." What is it about being briefly successful pop singers in the nineties that turn people into weirdos in the modern day? 

Despite whatever questionable politics the band may promote now, "Wonderman" remains a bop. Having listen to the song and watched the video about a dozen times in the process of writing this, I can now proudly say that it's the second most Right Said Fred song I can name off the top of my head. Did I need to devote so many words to this topic? Haha, you fool, I don't need to do anything! Anyway, thanks for reading this stupid bullshit. I'll only write about other Sonic-adjacent music videos in the future if they are as funny as this one.