30 Years of Sonic Fandom

On this date, thirty years ago, the very first "Sonic the Hedgehog" video game was released for the Sega Genesis. Congratulations, Sonic, you're officially middle-aged. Buy a boat and start planning your retirement. Despite wildly divergent highs and lows over all that time, "Sonic" is somehow still relevant to our modern world. Sega has done everything they can to hype up this significant anniversary, though one assumes bigger plans were hijacked by the collective clusterfuck that was 2020. Either way, the "Sonic" franchise has now survived three decades, which is way longer than I think anyone ever could've anticipated back in 1991. 

Obviously, Hedgehogs Can't Swim wasn't going to let this momentous occasion pass without some sort of acknowledgment. Today, the pop culture and gaming press is surely full of all sorts of retrospectives, tracking the series' tumultuous and unexpected history over these past thirty years. You don't need me to regurgitate trivia and factoids that can be easily found anywhere else on the internet. Instead, I'm taking this magical day to talk about something far more self-indulgent: My history with "Sonic the Hedgehog," my story as a fan of whatever the hell this series is. 

I was almost three years old when the very first "Sonic the Hedgehog" game was unleashed on the world. By some twist of fate, I almost share a birthday with my favorite multi-media franchise. The original game came out exactly one day before I turned three. That's young enough that I have no specific memories of the first game's release. In fact, as I've mentioned before, I'm not even sure when I first became aware of the blue hedgehog. The earliest memory I actually retain about "Sonic" is also one I've talked about before: That would be watching a clip of "SatAM" on ABC's 1993 prime time preview of that year's new cartoon shows. 

I also know I saw ads for the original game in issues of Teenage Mutant Ninja Turtles Magazine, which I thumbed through repeatedly as a kid as the Turtles were my first pop culture obsession. Those ads might very well be my first exposure to anything "Sonic" related. Either way, it was the cartoon show and the comic book, which I discovered shortly afterwards, that made me the true blue hedgehog fanatic that I am today.

I imagine this experience is not typical of "Sonic" fans my age. Most of you guys probably played the video game first. Because money wasn't always easy to come by in my childhood household, and because my mother thought video games were noisy and annoying, I didn't receive my own Sega Genesis until a few years later. I'm pretty sure I didn't get my Genesis until my seventh birthday, in June of 1995. I can recall with great detail how I got this console: My mom took me to Toys R' Us and had me pick out some Genesis games that she said were for a family member's birthday. I selected "Sonic 3," "Dr. Robotnik's Mean Bean Machine" and "Tiny Toon Adventures: Buster's Hidden Treasure." Being a naïve child, I bought right into this easily seen-through deception, a parent ignorant of gaming tricking her child into picking out his own gifts. Pretty sneaky, Mom! 

When I unwrapped those games on my birthday I was shocked and delighted. Because kids are dumb but also precious. I can assure you that "Sonic 3" and "Mean Bean Machine" were the first "Sonic" games I ever played. And I kind of sucked at both of them, having trouble getting through the first few levels. Yet I was still sucked in. I quickly acquired "Sonic 1," "2," "& Knuckles," "Spinball," and even "3D Blast." When we got our first PC a few years later, I even had a copy of "Sonic Schoolhouse," though I can't recall playing it more than once. While I never owned one myself, I did have a friend with a Sega CD and a copy of "Sonic CD," which allowed me to marvel at the opening animation and stumble through the first couple stages. 

Obviously, I spent many hours playing those games, wasting huge chunks of my childhood on pixels and controllers. "Sonic 2" and the singular, detached "Sonic & Knuckles" cartage became my favorites and are the only two I ever mastered as a kid. While I love and respect those original games, it's fair to say they aren't my favorite iteration of the "Sonic" universe. I can recall, as a young boy, wanting nothing more than for Sally and the Freedom Fighters to appear in one of the games. Imagine how bug nuts I went when I discovered their cameos in "Sonic Spinball." 

This is because, as I've said over and over again on this blog, the Archie comic book is really what turned me into a "Sonic" obsessive. I've been trying to figure out why this goofy comic book – which obviously had more than its fair share of shitty issues – meant so much to me. And I think I've finally cracked it: It was another world. Sonic's universe was colorful and crazy and full of lovable characters. It was a place that felt distinct from our world, with conflicts and melodramas that were bigger yet simpler than those of real life. It had depth too. Those early issues introduced new characters, story concepts, and ideas so quickly and sloppily that a convoluted lore quickly built up. As longtime readers of the comic and this blog know, those issues could also get surprisingly dark at times.

It was easy to get lost in this wonderland. When things got hard at home and in my young life, which they often did, I was always able to get lost in those comic books. More so than any thematic concerns or storytelling hooks, that's why "Sonic" means so much to me. As ridiculous as it feels to type this, those books became a source of comfort for me. And continued to be one for two decades, this comic ostensibly for children oddly finding a way to age with me. This might be why it bugged me so much when the reboot introduced regular humans to the comic's world, as it made the Archie universe resemble our world more. I don't want "Sonic" to resemble our world! I want it to be a wild and crazy place with its own weird-ass mythos and rules. 

It was an escape that was only for me too, making it feel even more impossibly personal. While I certainly knew kids and had friends who played the "Sonic" games and watched the cartoons, I was the only person I knew that was into the comic. This is probably why this stupid-ass funny animal book became part of my fuckin personality, because it sometimes felt like it was made just for me. As the decade went on and "Sonic's" popularity faded somewhat, I retreated even more into my obsession and started writing long-winded stories and fan comics about these characters and their world. I wanted to be a part of this universe that I loved so much. That desire expressed itself in fanfic ideas that may or may not have featured an overpowered self-insert character. 

I call these fanfics but they were more like ideas, episode synopses and scripts for non-existent TV shows and movies, because I didn't know what the fuck fan fiction was at the time. That all changed when I got online around 1998 or so. The first "Sonic" website I can recall finding was called The Sonic Foundation and it blew my fucking mind. There were other people out there like me! Who also knew about this shit and obsessed over it and wrote shitty stories where they got to hang out with their favorite characters! It was a real "eureka" moment, let me tell ya.

I quickly delve into the world of "Sonic" fandom, finding other sites and chat rooms and fanfic archives that took up too much of my time. This was so long ago that Google wasn't even popular yet and I had to use WebCrawler to search out primitive "Sonic" fan sites. Such as the homes of outed predator PsyGuy and future "Sonic" professionals like Tyson Hesse and J. Axer. I even pushed my limited HTML skills to the breaking point and attempted to create my own "Sonic" site on Angelfire, which shamefully still exists and I will definitely not link you to. Whether or not my ill-begotten attempts at fanfics and – shivers – sprite comics still survive, I thankfully can't tell you.

I was growing into a moody, emotionally disaffected, edgy pre-teen by this point. The world was about to get a lot darker, for everybody it seemed, and I was pleased to find other "Sonic" fans undergoing similar transformations. It wasn't hard at all to find comics and fanfics filled with edge-lord jokes and inappropriate darkness around that time. Fan-writers like David Macintyre, Stephen Zacharus, and some goofy goobers named Sean Catlett and Ian Potto became people I admired and looked up to. In a roundabout way, this led me on my own path towards attempting to become a professional writer, which is really a story for another day.

By this point, the nineties were over and we were all living in a strange new millennium. Among the many crazy changes I was grappling with at that time, the "Sonic" franchise underwent its biggest change ever. The launch of the Sega Dreamcast and the release of "Sonic Adventure" made the series popular again, if not as popular as it was during its early nineties heyday. The "modern" era of Sonic – which is now twenty years old – would signal a radical shift in game play and something like a change in attitude for the franchise. The stories became more involved, feeling increasingly like something out of an anime. It brought with it an influx of new fans, with "Sonic Adventure 2" really firing the imaginations of younger hedgehog appreciators. 

This, in my opinion, is when the "Sonic" fandom started to get weird. The internet was becoming more of a widespread thing, exposing the stranger corners of the fandom to a wider audience. The popularity of websites like DeviantArt and LiveJournal gave a voice to a lot of talented people and a lot of other people who probably shouldn't have had their voices amplified. The franchise going in a different direction intensified the petty debates between the opposing corners of the fandom. (Which, owning to the very different interpretations of the character that we're out there, we're already pretty far apart.) This, from my point-of-view, is when the Sonic fandom started to develop a reputation for being terrible.

Eventually, Sega stopped making consoles. Not too long after that, the games stopped being good. The franchise shattering failure of "Sonic '06" led the people who make "Sonic" games in increasingly offbeat directions – like adding guns or swords or making Sonic a werewolf for some reason – in a desperate attempt to keep people interested. This did little to rehabilitate the franchise and did even less for the fandom. Now there was this perception that we were all devotees of a loser, over-the-hill series that was bad now and was maybe always bad. Circa 2009 or so, saying you were a "Sonic" fan was about analogous to saying you were a furry pervert or a racist autist.

Unsurprisingly, this is when I started to distance myself from "Sonic." I was a young adult in college at the time and really had more important shit to do anyway. Yes, I was still reading the comic book and loving that it was actually good again around this time. Yet I stopped playing the games. I didn't watch the cartoons. I hid my merch when I had girlfriends over and only mentioned my long-held fascination to my closest friends. My initial launch of this blog in 2010, which only saw a few updates before I abandoned it, was actually a failed attempt to get back in-touch with my "Sonic" fandom. To figure out why I was so into this thing that was now regarded as a laughingstock. 

Yet the damage had been done. Over the last decade, the "Sonic" franchise had mutated in a lot of ways I don't recognize. I stopped buying video games altogether. "Generations" and "Mania" are really the only entries into the series I've played much since I turned 21. When people mention the "boost formula" or start arguing if Jason Griffith or Roger Craig Smith were better, I really have no idea what they're talking about. This is why I was dismissive of characters like Silver, Blaze, and the Babylon Rogues for so long. They were unwanted additions to a series that had, in my opinion, forgotten itself. 

It felt like a strange time to be a "Sonic" fan. Yet, for a lot of fans, this is the only version of the series they've known. The franchise may have felt like it was flatlining and the fandom sure seemed like it was rotting from the inside out. Still, the "Sonic" community survived and grew. When I do interact with other fans, via this blog and Twitter and Discord, I still feel out-of-place sometimes. I'm an old foggey who has been around since almost the beginning, which means I can't relate with some fans. Yet, these days, I'm largely at peace with the realization that some parts of the vast "Sonic"-verse are for me and some parts of it aren't. Starting to shift this blog less from an investigation into fandom and more of a collection of retrospective reviews helped me understand that. 

On its 30th anniversary, in a weird way, the "Sonic" series feels healthier than it's been a long time. The rehabilitation really started five years ago, during the last anniversary, when “Sonic Mania” became the first game in the series to receive unanimous praise in many, many years. The following big budget game was less well received but the fallout from that seems to be that Sega has learned to actually take time between titles, instead of rushing them out. The corporate entities behind “Sonic” got good at memes. A new comic began, garnering positive attention from people both in and outside the family. A movie that, at first, looked like a catastrophe was turned around at the last minute. The movie rode its status as the last major release before a global pandemic shut theaters down to surprising levels of success. Now, a sequel has finished filming and a new cartoon show is quickly approaching. 

In 2020, “Sonic” is still kind of a laughingstock but he's in on the joke now. The weird-ass legacy of the series is accepted and the blue hedgehog seems to be regarded with warm nostalgia by a lot of people. Though toxic behavior will always exist in any fandom, “Sonic” fans do seem to have chilled out somewhat and aren't the regular punching bags they once were. I guess I would say I'm cautiously optimistic about the franchise's future and am no longer ashamed to be a “Sonic” fan. It's part of who I am and I'm cool with that.

If you read this entire rambling essay, thanks for sticking around. Race onward into your third decade, blue hedgehog, and be proud of all you've accomplished. As for me, I guess I'll continue to chronicle these adventures. I seem to enjoy doing so.