Hi-sCoool! SeHa Girls, Episode 1.07: Eggman vs. Sonic with the Sega Hard Girls

Hi-sCoool! SeHa Girls, Episode 1.07: Eggman vs. Sonic with the Sega Hard Girls

Original Air Date: November 19th, 2014

In my previous review of an episode of "Hi☆sCoool! SeHa Girls," I got so busy ranting about the disturbing social and psychological underpinnings of this series, and the subgenre it is part of, that I overlooked an important part of the experience. See, the anime opening sequence is a proud tradition in Japan, flashy intros and a catchy theme song often being considered essential elements to a program's success. Unforgettable openings are valuable in American animation too but they often exist more as repetitive melodies that couldn't be mistaken for Top 40 hits, more commercial jingles than emotionally resonant works of art. Japanese cartoon makers, meanwhile, truly pioneered the idea of having professionally made pop or rock songs as their opening themes. These strong tunes are then paired with a dynamically edited series of images that are often better animated than the actual episode will be. A really good anime intro has you ready to Mazin-Go, leaves you-are-shocked, gets you to burning, puts your grasses on, and creates the Pegusu Fantusee even if you don't seem to understand what the fuck a Head Cha-La is. It's as much a statement of purpose as it is an eye-catching, ear-worming blend of music and visuals. 

In other words, a good anime OP delivers, sometimes being the difference between a generation spanning hit and a forgettable also-ran. How does the "Hi☆sCoool! SeHa Girls'" intro stack up? It gives the impression that this is a show meant to blind the viewer with a rocket-paced swirl of bright colors, cutesy cartoon imagery, and ear-piercing sounds. After a brief Genesis style start screen, the viewer is assaulted with an escalating, hectic dance beat, high-pitched anime girls shouting “HAI!,” and a visual vortex of bright colors and Sega consoles. Frantic dance moves and clips from classic games follow, with more extremely bright colors, more squeaky shouts, and a techno beat that simply never stops hammering into your skull. It is the audio/visual equivalent of swallowing six Pixie Stix and then getting slammed in the head with baseballs flung at high speed. The kind of assaultive, hyper-active sugar rush that makes me feel like I just lost a fight. 

In some ways, it is a fitting opening for a show like this. After being teased at the end of the last episode, Sonic and Eggman take center stage in the aptly named “Eggman vs. Sonic with the Sega Hard Girls” and it is as inanely plotted and obnoxious as the previous installment. Eggman hacking into the “Border Break” world has, for whatever reason, caused the three SeHa Girls to shrink to small size and revert to their “chibi” forms. Sonic shows up and protects the girls from Eggman and his legion of automated turrets. Soon, Sonic pursues his enemy across a montage of famous stages and scenes from his various video games. The SeHa Girls hitch a ride on the hedgehog's quills, taking a wild journey before returning to the “Border Break” world, where Sonic drives his opponent away for the time being. The wacky incidents that follow also finish up the quest Center-sensai sent the girls to this world to in the first place. 

When I was informed that Sonic the Hedgehog crossed over with some weird anime created to promote Sega's library of games, I expected him to... Ya know, talk. To act like Sonic in more than merely the sense of running around and fighting robots. No such luck. The hedgehog, as presented here, resembles his “Sonic Adventure” appearance. Despite that, not a single word crosses his lips, as is tradition with “Classic” Sonic by this point. Eggman is totally silent as well, flashing a crazy smile from his Egg-Mobile. That Sega's most beloved franchise (internationally anyway) shows up in this cartoon without saying anything goes a long way towards explaining the philosophy of “SeHa Girls.” That the I.P.s are present and represented is more important to the program than them actually doing anything of note or showing a genuine personality. 

Which isn't to say that “Eggman vs. Sonic with the Sega Hard Girls” isn't clearly meant to be a celebration of the “Sonic the Hedgehog” brand. We do get a mildly neat action sequence of Sonic running along the sides of the canyon walls and destroying Eggman's machine guns. (Amusingly, he accomplishes this by jumping on top of them.) However, Sonic soon pursues Eggman through some inverted inter-dimensional wedgie. This results in a montage of scenes from previous “Sonic” games. I don't mean we see Sonic chasing Eggman through stages and hazards we all know and love. Instead, the episode literally shows gameplay footage from “Sonic 1's” Green Hill Zone and Special Stage, as well as the famous orca chase from “Sonic Adventure.” The SeHa Girls appear in bubbles to comment on what is happening but that's about the only difference from these moments and zones we've all played a hundred times.

I suppose it would be useful to remember that “SeHa Girls” was, obviously, a very low-budget TV show. At the same time, I didn't expect it to reuse quite so much pre-existing footage. Despite the clear lack of effort expended on this extended tribute to Sonic the Hedgehog, the script certainly never lets you forget who the real star of the show is. From the moment the blue hero appears, all the SeHa Girls' dialogue is devoted to exalting how great he is. The titular trio spends nearly the entire eleven minute runtime of the episode talking about how much they love Sonic and how fantastic they think he is. Listen, you could say I'm a fan of Sonic the Hedgehog. He might be a character that I enjoy. Yet an episode of television – especially one he's ostensibly only guest starring in – stopping dead in its tracks to remind us how fucking awesome Sega's corporate mascot is not an ideal way to tell a narrative.

In execution, this does not come off as a loving tribute to Sonic and his long history as a franchise. In fact, this feels a lot closer like an ego-stroking session for Sega as a corporate entity. Which, it should be all too apparent, it exactly is. “SeHa Girls” is a TV show literally about the video game consoles the company is famous for making, as personified by three cutesy CGI anime chicks. Every episode has them stepping into a new Sega video game. The final minutes of this episode hints that the mysterious Center-sensai, directing the girls, is actually Yuji Naka himself. (He provides the voice too, though under a heavily digitalized filter.) In other words: This is not an episode of a television show. It is a long commercial for Sega as a company, the products they produce, and how fucking amazing and great you should find all of the above. Am I watching a story or being sold something? 

A television show being designed to sell you something, existing to be nothing more than an extension of a cooperate commercial agenda, is one thing. I like “Beast Wars,” “The LEGO Movie,” “Mighty Morphin' Power Rangers,” and numerous other movies and shows made with this purpose in mind. If “Eggman Versus Sonic and the SeHa Girls” managed to do a better job of disguising its status as an advertisement, I still would not be able to overlook an important fact: I hate the SeHa Girls. I really don't like them. I cannot sanction their buffoonery. The CGI models continue to be as shallowly defined as possible. Dreamcast's clumsy antics remain unbearable. Mega Drive is simply the smart one and Saturn has no personality at all. They spend the whole episode as tiny gremlins with enormous heads, fawning over Sonic and shrieking in a variety of situations. 

It's fair to say that “SeHa Girls” is simply not the kind of humor that appeals to me. What are the jokes here? Dreamcast stumbles into the enemy core in the “Border Break” world, her physical clumsiness once again causing her to sail head first into an object. After the entire ordeal is over, Center-sensai forgets what deal he made with the SeHa Girls, as far as their rewards go. Naturally, the girls respond with loud, vocal bafflement. That's truly about it though! How is this presentation meant to amuse us? Are we simply suppose to feel a dopamine hit from the cute girls shrieking or seeing references made to video games that we recognize? If that's the case, “SeHa Girls” is a truest example I can think of a TV show jingling keys in front of its viewers' faces. Bright colors, loud noises, easy nostalgia, cutesy faces: Truly dire stuff. 

The “Sega Hard Girls” multimedia project was, I suppose by any traditional measure, a success. The light novels wrapped up by June of 2014 but the manga kept running until February of 2015. The anime's thirteen episode run concluded in December of 2014 but was apparently popular enough to spawn an OVA two years later, in 2016. That is, not coincidentally, the same year a video game that crossed the Sega Hard Girls over with the “Hyderdimension Neptunia” series came out. That includes a North American release too. That game got re-released for Steam the next year and that is, as far as I can tell, the last anyone has heard of this particular franchise. Not a bad run but, at the same time, it does not seem to me that “SeHa Girls” is an especially beloved or well-remembered endeavor. I'm sure Sonic has cameos or split-second appearances in some of the later episodes of “Hi☆sCoool! SeHa Girls” or the other branches of the project. As the primary mascot for the company this whole thing is meant to be fluffing, that's inevitable. However, I don't think I'm strong enough to seek those installments out. Needless to say, “SeHa Girls” is definitively not for me. I prefer a cartoon with characters that have genuine personalities and exist for a reason beyond shilling old video games and overpriced statues of waifus... [5/10]